How does Elberse’s theory on blockbuster media reflect the idea of cultural imperialism?

How does Elberse’s theory on blockbuster media reflect the idea of cultural imperialism?
What implications do trends in the way media companies promote and distribute products have for global media?

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Elberse’s theory on blockbuster media reflects the idea of cultural imperialism in a few ways. First, it suggests that media companies are increasingly focused on producing and promoting a small number of high-profile, high-budget films and television shows. These blockbusters are designed to appeal to a global audience, and they often feature stories and characters that are familiar to people from different cultures. This can lead to the spread of Western values and cultural norms to other parts of the world.

Second, Elberse’s theory suggests that media companies are using new technologies to reach a global audience. For example, streaming services like Netflix and Hulu allow people to watch movies and television shows from all over the world. This can make it easier for people to be exposed to different cultures, but it can also lead to the dominance of Western media in the global market.

Finally, Elberse’s theory suggests that media companies are increasingly using marketing and advertising to promote their products. This can be seen in the way that movies and television shows are heavily promoted on social media and other platforms. This can lead to a situation where people are more likely to watch or listen to media that has been heavily marketed, regardless of its cultural origins.

The trends in the way media companies promote and distribute products have a number of implications for global media. First, these trends can lead to the spread of Western values and cultural norms to other parts of the world. This can be seen in the way that American movies and television shows are often the most popular in other countries. Second, these trends can lead to the dominance of Western media in the global market. This is because Western media companies have more resources and are better able to reach a global audience. Finally, these trends can lead to a situation where people are more likely to watch or listen to media that has been heavily marketed, regardless of its cultural origins.

These trends are not without their critics. Some people argue that they lead to a homogenization of culture, as people all over the world are exposed to the same media products. Others argue that they lead to the exploitation of local cultures, as Western media companies often take stories and characters from other cultures and adapt them for a global audience.

Despite the criticisms, the trends in the way media companies promote and distribute products are likely to continue. This is because the global media market is becoming increasingly competitive, and media companies are always looking for ways to reach a wider audience. As a result, it is likely that Western media will continue to dominate the global market, and that people all over the world will be exposed to Western values and cultural norms.